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Amplio Blog

3 min read

Internet Privacy moves are rising between Governments and Tech companies. Why should you care?

By Allan Jarquin on February 2020

Let me set the stage...

Brands, Publishers and Advertisers have been relying on cookies(AKA Browser or Tracking Cookies) to provide relevant messaging, optimize their advertising efforts and track overall customer and prospect browsing behavior roughly since the internet began.

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3 min read

Amazon Trends for 2020 and What We're Doing About Them

By Kevin Weiss on January 2020

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5 min read

4 Telltale Signs Your Brand Has Lost Control of Online Sales and What to Do About It

By Jessica Knopp Cunning on January 2020

Online marketplaces provide superior convenience, access to a vast array of products, and the ability to comparison shop with ease. Having been fully embraced by consumers, online marketplaces are growing rapidly worldwide—and are projected to keep growing at an exponential rate.

Topics: Amazon Brand
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5 min read

7 Principles to Help You Compete Against Big Brand Names on Amazon

By Kevin Weiss on November 2019

When it comes to selling on Amazon, there are a lot of different roads to success. For example, some brands do really well in brick & mortar and also do well on Amazon simply because they are a well-known brand. Other brands do very well with their digital marketing and have embraced Amazon as part of their online sales channel mix. And then there are others who are born on Amazon and have emerged quickly by designing their entire business around Amazon.

Topics: Amazon Brand
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2 min read

Now You Can A/B Test on Amazon With Amazon Experiments

By Colleen Dorton on October 2019

Topics: Amazon News Brand
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4 min read

How to Create the Perfect Amazon A+ Page

By Zachary Schmidt on September 2019

Amazon has created a sleek and simple customer shopping experience by limiting the influence of brands and sellers on their listing layouts. For the most part, this is great because it maintains consistency and quality across the board. Unfortunately, this simplicity also limited brands with more complex stories from fully engaging with their potential customers.

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